Updated: May 2026
WELL Health Technologies Corp., together with its subsidiaries and affiliates (“WELL”, “we”, “our”, or “us”) is proud to offer the WELLChoice website (the “Website”). WELL is committed to protecting your personal information and complying with applicable privacy laws. This Privacy Policy tells you how we do so.
We will update this Privacy Policy as necessary. Please check it regularly.
1. What information do we collect?
Website
Cookies
Unless you opt-out, our website uses “Cookies” and other automatic data collection technologies with your consent to collect personal information whenever you visit or interact with the Website, including unique identifiers and preference information such as IP address, technical usage, browser type, time zone settings, language preferences, operating system, unique device identifiers, search history, page response times and length of visit, pages viewed, marketing preferences or navigation and clickstream behavior for online interactions.
These Cookies helps us understand how you use the Website and the content of the Website in order to make improvements. We also may use these Cookies to promote our services through marketing and advertising. These Cookies may be accessed or disclosed to third-parties, such as Google Analytics and Facebook Pixel, for the purpose of analyzing site usage and better serving you relevant advertisements.
You can opt-out of Cookies or prevent third-party websites from accessing our Cookies through the privacy settings on your browser. However, opting-out of our Cookies may disable some of the Website’s features, and may prevent us from providing you with the information and services you have requested.
Website Forms
When you submit a form on the Website, including by joining the WELLChoice waitlist or signing up for the WELLChoice Founding Circle, we may collect personal information such as your email address and any other information you choose to provide. If you participate in the WELLChoice Founding Circle or similar advisory, feedback, or early access programs, we may also collect additional information you choose to provide, such as your name, contact information, survey responses, interview feedback, preferences, opinions, and other feedback. This information will be used to respond to your inquiry, provide requested information, administer the waitlist, communicate with you about WELLChoice, invite you to participate in advisory, feedback, early access, or similar programs, request input or feedback, conduct surveys or interviews, and allow us to follow up with you directly.
Direct Marketing
If you sign up to receive direct marketing or promotional communications from WELL, we will collect your name and e-mail to inform you about the requested products and services from WELL and its affiliates.
2. Why do we use personal information?
We use your personal information to:
• manage our relationship with you and provide you with the information you request,
• engage select users in advisory, feedback, early access, or similar programs, including the WELLChoice Founding Circle, to request input or feedback, conduct surveys or interviews, test or evaluate new features, services, or concepts, and use related insights to develop, improve, and evaluate WELLChoice and other WELL products and services,
• communicate with you regarding inquiries for information or service requests,
• detect, prevent or investigate security breaches,
• protect our business against error, fraud, theft and damage,
• maintain appropriate records for internal administrative purposes or as required by law,
• operate, analyze, and improve the Website.
WELL reserves the right to aggregate and anonymize personal information collected and to use such aggregated information as it sees fit.
3. Who do we share the personal information with?
We may share some of your personal information with third-party service providers to provide you with the services you request. We only use service providers that ensure a comparable level of protection for your information, as provided in this Privacy Policy. Our contracts with our service providers ensure they comply with that obligation and use your personal information only for the services requested.
Exceptionally, we may collect, use or disclose personal information without your consent in the following limited circumstances:
• when the collection, use or disclosure of personal information is permitted or required by law or by regulatory proceedings,
• in an emergency that threatens an individual’s life, health, or personal security,
• when we require legal advice from a lawyer,
• to protect ourselves from fraud,
• to a collection agency to collect our unpaid accounts; or
• to investigate an anticipated breach of an agreement or a contravention of law.
If we merge with another business, we will inform you of any impact on your personal information.
Website
We only share your personal information with service providers to operate the Website. This includes potentially sharing your personal information for:
• providing requested services or information,
• operating and optimizing the Website, or
• customer service.
4. How long do we keep personal information?
We retain personal information for as long as required to provide the services for which it was collected, otherwise, in accordance with applicable legal and regulatory requirements.
5. How do we keep personal information accurate?
We take reasonable steps to ensure that any personal information in our custody is accurate and up to date but we mostly rely on you to notify us of any changes to personal information you provided us.
6. How do we protect your personal information?
We use reasonable and appropriate physical, administrative and technical measures designed to help you secure your personal information against accidental or unlawful loss, access or disclosure. Only staff and service providers who have a legitimate purpose for accessing the personal information collected by us are authorized to do so. Security and data protection training is also provided to all WELL staff. Unauthorized use of personal information by anyone affiliated with WELL is prohibited and constitutes grounds for disciplinary action.
All of our contracts with our third-party service providers contain clauses specifically to address confidentiality and data management, and covenants ensuring compliance with privacy law.
Even though we take all necessary steps to protect your personal information, security breaches cannot be eliminated and we cannot guarantee no breach will ever occur.
7. Where do we store personal information?
Website
All personal information we collect on our Website is collected via secured connections and stored on secure servers in Canada; however, personal information processed by our third-party service providers may be done outside of Canada. While outside of Canada, personal information is subject to that jurisdiction’s laws, which may permit governmental authorities the right to access your personal information.
For more information on our service providers or where we store personal information, contact us at privacy@well.company.
8. Links to third-party sites
Our Website may lead you to third-party websites, including websites advertising other products or services. Those organizations are separate and distinct from WELL and have their own separate privacy policies. We are not responsible in any way for how any third-party collects, uses or discloses your personal information, so it is important to familiarize yourself with the privacy policies of these websites before providing your personal information to them.
9. Direct marketing
You may receive marketing or promotional communications from WELL. Where you have expressly consented, we may use your contact information to inform you about us and products and services offered by WELL and its affiliates and subsidiaries, including promotional offers and events.
If you no longer wish to receive marketing or promotional communications from us, you can opt-out at any time by:
• using the unsubscribe feature found in our emails and other electronic communications, or
• contacting us via email at info@wellchoice.ca.
We remove your contact information from our marketing lists within five business days after you unsubscribe.
10. Consent
We will obtain consent to collect, use, or disclose personal information except where we are authorized or required to do so without consent. Consent can be provided orally, in writing, electronically, or it can be implied when the purpose for collecting, using, or disclosing the personal information would be considered obvious and you voluntarily provide personal information for that purpose.
11. Your rights
Based on applicable laws, you may have the following rights over your personal information:
• updating or withdrawing your consent to the use or disclosure of personal information,
• requesting access to your personal information,
• requesting restrictions on our use or disclosure of your personal information,
• objecting to or making a complaint to our use or disclosure of your personal information,
• requesting that we edit or correct, but not remove, certain information (like an e-mail address),
• requesting that we transfer to another organization the personal information you have provided us, and
• requesting deletion of the personal information we hold about you, where permitted.
Contact us at privacy@well.company to exercise any of these rights. We will respond within 30 days. If we cannot grant your request, for example if you make an access request and providing you access would disclose personal information about another person, we will give reasons.
We will address all requests with equal attention.
12. Contacting us
Accountability with respect to your personal information is important to WELL. In the event that you have any questions (including how personal information is managed by WELL), complaints or concerns about this Privacy Policy, or if you have reason to believe that we may have failed to adhere to it, please contact us by sending an email. Questions regarding your rights and responsibilities under this Privacy Policy can be directed to our privacy officer at privacy@well.company.
If after contacting us you are still not satisfied, you have the right to file a complaint with your local privacy authority.